The Hitchhiker’s Guide To March Madness Bracket Terms

The March Madness college basketball season is one of the biggest sporting events of the year. And one of the most important and popular aspects of this seasonal event is the bracket associated with it. Fans gather to fill in brackets and predict which of their favorite teams will make it to the top and come out of the tournament as the ultimate champion. The bracket is also coupled with gambling and significant amount of money, making the competition even fiercer between friends or other fans.

The bracketology aspect of this sporting event is filled with complexities; math, stats, analytics and a series of coded words that anyone would fail to understand as a foreigner to the world of brackets.

Welcome to the ultimate field guide to bracket terminology. This a fully comprehensive guide for beginners who are just dipping their toes into NCAA March Madness tournament brackets, so that you finally understand what your friends and the experts are talking about.

Seeding:

When the bracket is released on Selection Sunday, each of the 68 particpating teams are designated a “seed” number. This process is known as “seeding” and the number refers to the team’s ranking within the tournament. The tournament is broken up into 4 regions and each of them has a 1-16 seeding list. Number 1 seeds are the best, which means number 16 seeds are the worst teams. In the first round of the tournament the highest seeded teams play the lowest seeded teams, which normally forces the weaker teams out of the tournament.

Final Four:

The Final Four is made of up 1 team from each region. So it’s not the final four games played in the tournaments, it’s the team from each region left standing. The 2 winning teams of The Final Four go on to the battle each other in the National Championship.

Upset/ Bracket Buster:

This is when a lower seeded team beats a higher seeded team. This can bust your nicely filled in bracket because most fans, experts and bracket participants expect the higher ranked teams to make it the farthest in the tournament, but sometimes the lesser teams will surprise you

Cinderella:

This refers to a team that does better than anyone expected or predicted throughout the tournament. This can, arguably, be the most exciting part of the whole tournament because who doesn’t love an underdog?
Big Dance/ The Dance:

Another title for the March Madness tournament. Teams that are participating are known to be “going dancing”.

Cutting Down the Net:

It is tradition for the winning team of the tournament to cut down the basketball net at the end of the winning game. This is typically done by the players and/or the coach of the winning team.

So now that you can fully understand what is going on when your friends are talking about or you uncle is watching Selection Sunday, surprise them even more so by filling in your first NCAA March Madness bracket. Hey, you never know you might even win a little money along the way.

Original article posted here!

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We are Saved! Interactive Content is the Cure to Skimming

 

 

Most written content is actively created and actively chosen by consumers who have an existing interest. But most of that of content doesn’t encourage active engagement and only be enjoyed passively. This passive enjoyment has some serious side effects like high bounce rtes, lower click through rates, a consumer’s drooping head or a lengthy sigh and, in the worst cases, it has been seen to cause failed content marketing strategy. These side effects lead to the common but dangerous ailment called: Skimming.

 

Skimming: When an active Internet user or digital content consumer is drawn in by a attractive title of an article, video, image or infograph, but then disappoints themselves, the content creator, a marketing team and a brand by skipping all of the relevant information, except those few lines in bold, quotes, color or larger text, until they reach the end.

 

*Known to cause boredom, lowered attention span, lessened retention rate, and lack of understanding for patient.

 

Luckily for Internet users and digital content consumers all over the world there is a vaccine for this powerful disease that can be even used as a cure for “Skimming” and it is “Interactive Content”.

It counters the side effects of “Skimming” in three easy steps:

 

Encouraged Participation

Interactive content allows participants to challenge themselves and their friends in a fun, light entertaining way. It allows them to choose their favorite options in a category, predict winners and losers, voice their opinion and compete against themselves as well as their friends. Through brackets, interactive lists, Stack Up’s and Match Up’s, participants can actively click through the content, take on a role within the content, build a relationship with the products and brands, and engage with the brand in a fun way.

 

Relevant Sentimental Data

The second step of this 3-step-cure to skimming is simple. It creates relevant, specified data for marketing teams to further understand who their consumer audience is and what they are looking for in a customer experience. From this data they can tailor their content to focus on individualized consumer demographics and gain insights on how to better their marketing strategies.

 

Better Content

From the specified data gained in step 2 marketers can create better, more personalized, content that will truly wow and impress their consumers. Every element of the marketing content created will be more relevant and tie in more cohesively with the consumer’s existing interests. This increase in personalization will generate more and better leads than ever before. So not only will this remedy the “Skimming” illness it will also prevent it from ever coming back!

Originally published here!