The Hitchhiker’s Guide To March Madness Bracket Terms

The March Madness college basketball season is one of the biggest sporting events of the year. And one of the most important and popular aspects of this seasonal event is the bracket associated with it. Fans gather to fill in brackets and predict which of their favorite teams will make it to the top and come out of the tournament as the ultimate champion. The bracket is also coupled with gambling and significant amount of money, making the competition even fiercer between friends or other fans.

The bracketology aspect of this sporting event is filled with complexities; math, stats, analytics and a series of coded words that anyone would fail to understand as a foreigner to the world of brackets.

Welcome to the ultimate field guide to bracket terminology. This a fully comprehensive guide for beginners who are just dipping their toes into NCAA March Madness tournament brackets, so that you finally understand what your friends and the experts are talking about.


When the bracket is released on Selection Sunday, each of the 68 particpating teams are designated a “seed” number. This process is known as “seeding” and the number refers to the team’s ranking within the tournament. The tournament is broken up into 4 regions and each of them has a 1-16 seeding list. Number 1 seeds are the best, which means number 16 seeds are the worst teams. In the first round of the tournament the highest seeded teams play the lowest seeded teams, which normally forces the weaker teams out of the tournament.

Final Four:

The Final Four is made of up 1 team from each region. So it’s not the final four games played in the tournaments, it’s the team from each region left standing. The 2 winning teams of The Final Four go on to the battle each other in the National Championship.

Upset/ Bracket Buster:

This is when a lower seeded team beats a higher seeded team. This can bust your nicely filled in bracket because most fans, experts and bracket participants expect the higher ranked teams to make it the farthest in the tournament, but sometimes the lesser teams will surprise you


This refers to a team that does better than anyone expected or predicted throughout the tournament. This can, arguably, be the most exciting part of the whole tournament because who doesn’t love an underdog?
Big Dance/ The Dance:

Another title for the March Madness tournament. Teams that are participating are known to be “going dancing”.

Cutting Down the Net:

It is tradition for the winning team of the tournament to cut down the basketball net at the end of the winning game. This is typically done by the players and/or the coach of the winning team.

So now that you can fully understand what is going on when your friends are talking about or you uncle is watching Selection Sunday, surprise them even more so by filling in your first NCAA March Madness bracket. Hey, you never know you might even win a little money along the way.

Original article posted here!

Why Interactive Content is A Virtuous Cycle

As the digital content marketing sphere expands, grows and adapts to new generations and technologies, new marketing strategies have to be developed to keep up with these adaptations. One of those new strategies is interactive content marketing.

Interactive content marketing is a revolving door of consumer data driven, personalized content that in turn creates new consumer data to filter back into the system and create more, better content. As the door spins, quality individualized content is being created and published. With another spin marketers receive information and data about their site visitors from interactions with the published content. With the third spin, that data is utilized to produce better content, marketing strategies and maybe even products for the given brand.

But what makes that revolving door turn?

No Second Door

 With a revolving door you can let a number of people enter and exit at the same time, making it easy and efficient. No one has to wait to hold the door open or look for the door that seems the least busy. Interactive content marketing works in a similar fashion.

Utilizing interactive content platforms allows you to gather relevant data right away. It can be found directly on your site or through social media with results from polls, Stackups and Matchups. Getting the information you need in real time allows you to create more personalized, quality content faster. More updates at a quicker speed means more eyes on your content and more people stepping in and out of your revolving door.

The Walk Through’s

Without people constantly entering and exiting the revolving the door the door would never spin. When consumers voluntarily interact or fail to interact with the content on a brand’s website they are volunteering information about themselves to the brand.

By simply swiping left or right, choosing a favorite song between two options or replying “yes” or “no” they allow the given brand to understand how the consumer is perusing their site, what they are naturally interested in, and most importantly what they are looking for in a digital experience.

The Push

 Without someone pushing the door or pressing an automated button the revolving door, again, would never spin. Now that there is current data offering who the consumer is as a person, the content marketing creative can tailor his/her brand’s content to the consumer’s wants and needs, making the content more effective.

Once this content is created and published for consumers to see and interact with, engagement with the brand and it’s website will increase once again. These interactions will then, again, lead to more consumer data and more statistics, which, again, will lead to more creative and personal content for consumers to enjoy.

The revolving door never seems to stop spinning.

Interactive content marketing is a virtuous cycle that continues to benefit the marketers that utilize it as a strategy in their digital marketing campaign. It allows marketers to better understand who their potential consumers are, what they want and how they want it in an easy comprehensive platform.

From that understanding marketers can better the customer experience, the digital experience and the content that they offer to those potential consumers and eliminate their “potential” and establish them as full-on customers.

Originally published here!

We are Saved! Interactive Content is the Cure to Skimming



Most written content is actively created and actively chosen by consumers who have an existing interest. But most of that of content doesn’t encourage active engagement and only be enjoyed passively. This passive enjoyment has some serious side effects like high bounce rtes, lower click through rates, a consumer’s drooping head or a lengthy sigh and, in the worst cases, it has been seen to cause failed content marketing strategy. These side effects lead to the common but dangerous ailment called: Skimming.


Skimming: When an active Internet user or digital content consumer is drawn in by a attractive title of an article, video, image or infograph, but then disappoints themselves, the content creator, a marketing team and a brand by skipping all of the relevant information, except those few lines in bold, quotes, color or larger text, until they reach the end.


*Known to cause boredom, lowered attention span, lessened retention rate, and lack of understanding for patient.


Luckily for Internet users and digital content consumers all over the world there is a vaccine for this powerful disease that can be even used as a cure for “Skimming” and it is “Interactive Content”.

It counters the side effects of “Skimming” in three easy steps:


Encouraged Participation

Interactive content allows participants to challenge themselves and their friends in a fun, light entertaining way. It allows them to choose their favorite options in a category, predict winners and losers, voice their opinion and compete against themselves as well as their friends. Through brackets, interactive lists, Stack Up’s and Match Up’s, participants can actively click through the content, take on a role within the content, build a relationship with the products and brands, and engage with the brand in a fun way.


Relevant Sentimental Data

The second step of this 3-step-cure to skimming is simple. It creates relevant, specified data for marketing teams to further understand who their consumer audience is and what they are looking for in a customer experience. From this data they can tailor their content to focus on individualized consumer demographics and gain insights on how to better their marketing strategies.


Better Content

From the specified data gained in step 2 marketers can create better, more personalized, content that will truly wow and impress their consumers. Every element of the marketing content created will be more relevant and tie in more cohesively with the consumer’s existing interests. This increase in personalization will generate more and better leads than ever before. So not only will this remedy the “Skimming” illness it will also prevent it from ever coming back!

Originally published here!