A Day as an SD Local

I wrote this, again, for my current job. I had a lot of fun with it as I am a real San Diego local and would love to spend a summer day following this exact guide. 🙂


08.02.2017

Congratulations you have rented your first vacation home with PSG in San Diego! You are new to San Diego, but are determined to not waste your precious vacation time on the tourist traps but instead want to explore the local scenery, museums, restaurants and nightlife.

So PSG is here to help! Here is a guide to an ideal day for a San Diego local so that you can really do as the locals do.

8:00 AM: Time to wake up! And since you’re right on the beach take a step out onto the soft sand of Mission Bay and take a morning walk or run to wake up the body and really get those juices flowing. No better way to start off your day then a good morning call with the ocean!

9:30 AM: After a bit of exercise you’re stomach is going to wonder if you forgot about it. It’s time for some yummy food to keep up your energy and make your stomach a happier camper. How about The Olive Café? Steps away from your temporary San Diego home, you can enjoy a morning cup of joe and a fresh, delicious breakfast!

12:00 PM: San Diegan’s love their nature, so if you’re wanting to continue your daily life as a local, stay outside and walk around the nearby shops in PB or walk along the longest pier in San Diego in OB. Maybe stop at Hodad’s for one of their world famous burgers or The Mad Beet for a lighter, healthier Acai bowl!

2:00 PM: You’re still on vacation, even if you are an honorary local, so why not try one of the hundreds of craft breweries in San Diego! You can even hop around with one of San Diego’s brewery tours, which even locals love, or just pick two or three at random that are nearby. Check out the “Craft Beer Scene” section of our Local Area Guide for our favorite local breweries!

5:30 PM: Almost time for sunset, which means it’s time to set up your picnic and bonfire at Mission Bay. It also means its time for dinner! There are plenty of barbeque pits in mission bay where you can cook up some hot dogs or veggie burgers. After those couple of beers, all you might want to do is lounge in the sand, take a nap and gain a tan.

7:00 PM: Sun is setting and the brilliant oranges, pinks and red light up the San Diego, summer sky. You can start your bonfire now and get out the s’mores makings to everyone’s delight. Nothing beats a good sunset and s’mores!

8:00 PM: It’s dark now but it never really gets too cold in San Diego, so with a couple of blankets and sweatshirts you can stay out and enjoy the night sky. It gets even better when the Sea World fireworks light it up. It might be for the guests of the amusement park but locals loves the sky spectacular just as much as the tourists.

9:00 PM: Now it might be time to go home and enjoy a couple of hours with a new book, a new TV show or a family film. If you’re with friends, now might be just the beginning of your night. Which means you’re heading to the bars of PB or the Gaslamp area to dress up and enjoy the local nightlife scene! Check out our “Nightlife” section in the Local Area Guide to see what our favorite bars are.

Now you can live like a local! After this day you might just want to move here to San Diego and become a real “local”.

Originally published here!

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Why Mission Bay is The Best Place to Vacation in San Diego!

I am currently working as a content manager for a vacation rental company (Pacific Sunset Group) in my beautiful hometown of San Diego. I update their blog once a week and this is the first blog post I ever published for them.

Mission Bay really is awesome and any tourist would be super lucky to vacation there!


07.21.2017

Mission Bay, here in San Diego, is one of the finest vacation locations on the (dare I say it?) California coast! This is a pretty bold statement, but when you understand how much there is to do and see within this small, but central, area of San Diego you just might agree.

Here are 3 top reasons why you should choose Mission Bay as your next vacation spot:

 

Centrally located

Here in Mission Bay you get the very best of everything San Diego has to offer. If you’re looking for a relaxing day at the beach, a fun theme park for a family day or a night downtown, Mission Bay is just a few minutes away from it all!

Directly surrounding Mission Bay and all of the vacation rentals we offer are multiple beaches, Liberty Station, SeaWorld, Belmont Park as well as popular tourist towns, Pacific Beach and Point Loma. This means there is no shortage of diverse restaurants, bars, hikes and entertainment literally steps from your new vacation home. There are also a series of highly ranked hotels in Mission Bay in case you’re looking for a relaxing day at the spa.

Downtown and Balboa Park are a 15 minute drive from the bay, which means that you can enjoy a few museums, a trip to seaport village or an evening drink in the Gaslamp district without going too far from your temporary San Diego home.

 

Fireworks

Yes, in Mission Bay you get to enjoy fireworks throughout the summer and holiday seasons. This is thanks to SeaWorld and their popular fireworks spectacular, which is located close to all of our available rental properties. This allows you and your family the chance to enjoy a SeaWorld’s evening display of fireworks right from your vacation living room, porch or balcony.

Have an evening picnic or barbeque on the beach or enjoy one of the many bonfire pits that Mission Bay offers and wait for the light display in the summer night sky. Kids and parents alike are sure to enjoy this added surprise to their vacation.

 

Beachfront

All of the available vacation properties we offer here at PSG are either on a beach or steps away from one. This allows you and your family to enjoy and explore a wide array of aquatic sports like kayaking, snorkeling or scuba diving. You can even try your hand at kite surfing or rent a board and practice “standing up” for the first time! There are rental equipment services all over Mission Bay to teach, coach and guide you through San Diego’s finest waters.

Kids will love the available bonfire pits and varied children’s parks that are scattered throughout the area. You can spend a whole day out on the water and then watch the sunset while keeping warm beside the fire pit. Did someone say S’mores?

So if you’re trying to decide where you’re going to treat your family next, either in San Diego, California or the U.S., don’t forget the Mission Bay area. You might just miss out on all the fun.

Originally published here.

The Hitchhiker’s Guide To March Madness Bracket Terms

The March Madness college basketball season is one of the biggest sporting events of the year. And one of the most important and popular aspects of this seasonal event is the bracket associated with it. Fans gather to fill in brackets and predict which of their favorite teams will make it to the top and come out of the tournament as the ultimate champion. The bracket is also coupled with gambling and significant amount of money, making the competition even fiercer between friends or other fans.

The bracketology aspect of this sporting event is filled with complexities; math, stats, analytics and a series of coded words that anyone would fail to understand as a foreigner to the world of brackets.

Welcome to the ultimate field guide to bracket terminology. This a fully comprehensive guide for beginners who are just dipping their toes into NCAA March Madness tournament brackets, so that you finally understand what your friends and the experts are talking about.

Seeding:

When the bracket is released on Selection Sunday, each of the 68 particpating teams are designated a “seed” number. This process is known as “seeding” and the number refers to the team’s ranking within the tournament. The tournament is broken up into 4 regions and each of them has a 1-16 seeding list. Number 1 seeds are the best, which means number 16 seeds are the worst teams. In the first round of the tournament the highest seeded teams play the lowest seeded teams, which normally forces the weaker teams out of the tournament.

Final Four:

The Final Four is made of up 1 team from each region. So it’s not the final four games played in the tournaments, it’s the team from each region left standing. The 2 winning teams of The Final Four go on to the battle each other in the National Championship.

Upset/ Bracket Buster:

This is when a lower seeded team beats a higher seeded team. This can bust your nicely filled in bracket because most fans, experts and bracket participants expect the higher ranked teams to make it the farthest in the tournament, but sometimes the lesser teams will surprise you

Cinderella:

This refers to a team that does better than anyone expected or predicted throughout the tournament. This can, arguably, be the most exciting part of the whole tournament because who doesn’t love an underdog?
Big Dance/ The Dance:

Another title for the March Madness tournament. Teams that are participating are known to be “going dancing”.

Cutting Down the Net:

It is tradition for the winning team of the tournament to cut down the basketball net at the end of the winning game. This is typically done by the players and/or the coach of the winning team.

So now that you can fully understand what is going on when your friends are talking about or you uncle is watching Selection Sunday, surprise them even more so by filling in your first NCAA March Madness bracket. Hey, you never know you might even win a little money along the way.

Original article posted here!

Why Interactive Content is A Virtuous Cycle

As the digital content marketing sphere expands, grows and adapts to new generations and technologies, new marketing strategies have to be developed to keep up with these adaptations. One of those new strategies is interactive content marketing.

Interactive content marketing is a revolving door of consumer data driven, personalized content that in turn creates new consumer data to filter back into the system and create more, better content. As the door spins, quality individualized content is being created and published. With another spin marketers receive information and data about their site visitors from interactions with the published content. With the third spin, that data is utilized to produce better content, marketing strategies and maybe even products for the given brand.

But what makes that revolving door turn?

No Second Door

 With a revolving door you can let a number of people enter and exit at the same time, making it easy and efficient. No one has to wait to hold the door open or look for the door that seems the least busy. Interactive content marketing works in a similar fashion.

Utilizing interactive content platforms allows you to gather relevant data right away. It can be found directly on your site or through social media with results from polls, Stackups and Matchups. Getting the information you need in real time allows you to create more personalized, quality content faster. More updates at a quicker speed means more eyes on your content and more people stepping in and out of your revolving door.

The Walk Through’s

Without people constantly entering and exiting the revolving the door the door would never spin. When consumers voluntarily interact or fail to interact with the content on a brand’s website they are volunteering information about themselves to the brand.

By simply swiping left or right, choosing a favorite song between two options or replying “yes” or “no” they allow the given brand to understand how the consumer is perusing their site, what they are naturally interested in, and most importantly what they are looking for in a digital experience.

The Push

 Without someone pushing the door or pressing an automated button the revolving door, again, would never spin. Now that there is current data offering who the consumer is as a person, the content marketing creative can tailor his/her brand’s content to the consumer’s wants and needs, making the content more effective.

Once this content is created and published for consumers to see and interact with, engagement with the brand and it’s website will increase once again. These interactions will then, again, lead to more consumer data and more statistics, which, again, will lead to more creative and personal content for consumers to enjoy.

The revolving door never seems to stop spinning.

Interactive content marketing is a virtuous cycle that continues to benefit the marketers that utilize it as a strategy in their digital marketing campaign. It allows marketers to better understand who their potential consumers are, what they want and how they want it in an easy comprehensive platform.

From that understanding marketers can better the customer experience, the digital experience and the content that they offer to those potential consumers and eliminate their “potential” and establish them as full-on customers.

Originally published here!

We are Saved! Interactive Content is the Cure to Skimming

 

 

Most written content is actively created and actively chosen by consumers who have an existing interest. But most of that of content doesn’t encourage active engagement and only be enjoyed passively. This passive enjoyment has some serious side effects like high bounce rtes, lower click through rates, a consumer’s drooping head or a lengthy sigh and, in the worst cases, it has been seen to cause failed content marketing strategy. These side effects lead to the common but dangerous ailment called: Skimming.

 

Skimming: When an active Internet user or digital content consumer is drawn in by a attractive title of an article, video, image or infograph, but then disappoints themselves, the content creator, a marketing team and a brand by skipping all of the relevant information, except those few lines in bold, quotes, color or larger text, until they reach the end.

 

*Known to cause boredom, lowered attention span, lessened retention rate, and lack of understanding for patient.

 

Luckily for Internet users and digital content consumers all over the world there is a vaccine for this powerful disease that can be even used as a cure for “Skimming” and it is “Interactive Content”.

It counters the side effects of “Skimming” in three easy steps:

 

Encouraged Participation

Interactive content allows participants to challenge themselves and their friends in a fun, light entertaining way. It allows them to choose their favorite options in a category, predict winners and losers, voice their opinion and compete against themselves as well as their friends. Through brackets, interactive lists, Stack Up’s and Match Up’s, participants can actively click through the content, take on a role within the content, build a relationship with the products and brands, and engage with the brand in a fun way.

 

Relevant Sentimental Data

The second step of this 3-step-cure to skimming is simple. It creates relevant, specified data for marketing teams to further understand who their consumer audience is and what they are looking for in a customer experience. From this data they can tailor their content to focus on individualized consumer demographics and gain insights on how to better their marketing strategies.

 

Better Content

From the specified data gained in step 2 marketers can create better, more personalized, content that will truly wow and impress their consumers. Every element of the marketing content created will be more relevant and tie in more cohesively with the consumer’s existing interests. This increase in personalization will generate more and better leads than ever before. So not only will this remedy the “Skimming” illness it will also prevent it from ever coming back!

Originally published here!